Advanced Retail Shelf Analytics for CPG Brands

Retail shelf analytics play a crucial role in optimizing merchandising strategies for CPG brands. They let you analyze how products are placed, check stock levels, and ensure promotions are on point. Armed with this information, you can tweak your merchandising strategies to perfection. Think of it as having a GPS for your store layout, guiding you to optimal displays and increased visibility. With every shelf optimized, you're maximizing your chances of catching customers' attention and boosting sales. Plus, staying on top of inventory and promotions keeps your brand top-of-mind for customers. Retail shelf analytics empower you to make data-driven decisions that drive growth and enhance your brand's presence on the retail floor.

Shelf monitoring or gathering retail shelf data was undertaken by manual audits or outdated survey-based reporting tools. CPG teams were hindered to quick decision making capability as they did not have access to real-time information on their retail execution. Curbing out-of-stock situation ad planogram compliance violations has been an issue and there was no method to gather information at a per-store level across categories. The importance of having access to real-time retail shelf analytics plays an important role in gathering accurate information and addressing execution gaps immediately which has been the challenge so far.

Some of the challenges CPG brands and retailers face today are: