Our Technology

ParallelDots AI technology is built on the paradigm of learning more from less. Much of modern AI success comes from the abundance of data but ParallelDots technology shines in the field where annotated data is in less of supply.

ISO 27001:2013 Certification

ParallelDots is pleased to announce that it has received the ISO 27001:2013 certification for its Information Security Management System (ISMS). This certificate demonstrates ParallelDots’ commitment towards data privacy and security.

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Privacy policy follows global best practices.

Regular internal audits to strengthen privacy protocols.

Independent audit firm that evaluates ISMS.

Employee training and awareness programmes on data privacy.

ParallelDots purpose built AI solutions bring the best of deep learning algorithms that are pushing the boundaries of what’s possible with cognitive computing today.

That’s right! What may seem a simple task to humans may take ages for a computer algorithm to reach the same or better level accuracy than humans.

Combining the best of object detection and optical character recognition (OCR), ShelfWatch achieves 95%+ product recognition accuracy at the SKU level. For some categories, we have achieved 99.5% accuracy level at steady state

Under The Hood

ParallelDots Image Recognition solutions are powered by the same deep learning algorithms powering self-driving cars and facial recognition on smartphones. However, when it comes to product detection on the retail shelf, there are some unique challenges that we have to overcome.

On-Device Image Recognition (ODIN)

On-Device Image Recognition (ODIN) is the most cutting-edge offering from the ParallelDots stable. It allows instant reporting from shelf photos captured by the field reps by processing them on their hand-held device. ODIN is fast and works completely offline. With encouraging results in the pilot stage, ParallelDots offers on-device image recognition for specific domains - low number of SKUs, limited KPIs.


Price Display Detection with Optical Character Recognition (OCR)

Monitoring price compliance through price detection is an important feature of our AI retail image recognition solution. Here, the ShelfWatch Computer Vision detects price displays, which are read using the Optical Character Recognition (OCR) technology. The AI then attributes each SKU to the price display and checks for compliance.


Low Sample Images for Training

One good quality image is all it takes to setup ShelfWatch for product recognition. Deep Learning algorithms are notorious for requiring large amounts of “labeled” data to achieve high accuracy. However, collecting such a huge amount of data is very expensive for product recognition and therefore, we have created a technique to train our algorithms using just one single SKU image ("pack shots" or "hero image"). Our setup time and costs are one of the lowest in the industry.

Instant Feedback on Photo Quality

ShelfWatch mobile app comes pre-loaded with unique features that improves photo quality at the point of capture and reduces the number of rejected images at the backend. Such features include real-time blur, glare detection and sharp angles detection in the shelf photos. All these features work in offline mode as well.


Image Recognition Solutions have traditionally been expensive to own but ShelfWatch changes the game. Other vendors require lots of data or need high-resolution shots taken in studio environments and struggle to keep the costs down for setting up Image Recognition. A lot of images are rejected in the field due to a lack of sophisticated technology to detect poor quality images in real-time. But ShelfWatch’s one sample SKU image training requirement and unique algorithms to improve photo quality at the point of capture reduces the overall costs required to deploy ShelfWatch.

Reporting and Visualization

ShelfWatch provides an easy-to-use and intuitive portal to visualize all the data and gain actionable insights.