Computer vision for retail
ParallelDots' ShelfWatch uses Computer Vision to analyse images of retail shelf displays that generates perfect store KPI insights in real-time. With ShelfWatch, CPG & retail brands can now track in-store compliance, address gaps in retail execution and have data backed visibility on what’s happening in-store
Trusted by Leading CPG Manufacturers and Leaders Globally
ShelfWatch customers consistently win at retail shelf monitoring! With ParallelDots’ in-house Computer Vision technology, our customers are able to track brands’ market performance vis-a-vis brand visibility in the retail universe, all in real-time!
With a single image, generate real-time KPI insights centered around the 5Ps of Brand Growth - The product, the brand placement in-store, product pricing, promotion campaigns and brand’s proposition.
Use the scorecard to evaluate compliance level of key KPIs, quantify field rep performance and assess your retail partnerships.
Derive data backed insights that identify gaps in your perfect store programme. Use these insights to formulate a cohesive brand strategy with a robust feedback mechanism.
Whether SFA, Merchandising, CRM, Field Marketing or Field Audit Agencies, ShelfWatch integrates seamlessly with all solutions to provide you a perfect retail execution experience.
ShelfWatch enabled the brand to quickly access the compliancereports of their coolers from the images captured by their reps in more than 200k+General Trade outlets. This is one of the largest deployments of Image Recognitionin GT channel globally
AI Accuracy achieved within months of deployment
Improvement in Visicooler KPI scores
Images Processed Monthly
What the incumbent vendor couldn't achieve in 3 years, ShelfWatch achieved in three months -98% SKU level OSA accuracy. ShelfWatch aced in digitising shelf audits for a leading personal care manufacturer, by sticking to the basics of what is most wanted in an Image Recognition Solution - speed, accuracy and cost-effectiveness. We currently provide OSA insights for 900+SKUs
Categories (Including SKUs like sachets)
ShelfWatch's state-of-the-art Computer Vision technology has been successfully leveraged to overhaul the Perfect Store Programme for a Global Health & Hygiene giant. A nationwide rollout was accomplished in only 3 months for 5000 large modern trade stores by ParallelDots
Monthly Images Tracked
"myAVIS mobile application extended by ParallelDots Artificial Intelligence pleasantly surprised us with the finally achieved reliability of the evaluated data, which was my initial concern when the pilot project was presented by Kvados. We had to fine-tune the quality of the photos we took and pay attention the initial 'learning' of our products by Recognition technology, but the result is worth it. I am convinced that deployment in routine operation will significantly increase the efficiency.
Photographing the goods and the subsequent automatic evaluation of the images will save our sales representatives a lot of time, which they will then be able to devote to activities with greater added value"
"Our need was to track in-store visibility of ours and competition brands at a granular level. This data helps create a share of voice measure which is useful to take market level actions fast. For this ShelfWatch works very well for us. We also use it to track visibility of new launches at micro geography level for corrective actions"
Head of Marketing Research,
"We used ShelfWatch to help establish a baseline for current performance of various sales and merchandising teams in the country. The ongoing feedback from the app and the accompanying dashboard helps us to take quick and corrective actions. We are happy with the valuable, accurate and reliable insights provided by ShelfWatch"
"ParallelDots allowed us to gain visibility into how our products are placed on shelf across different regions and retailers. The data and insights provided by ShelfWatch helped us take quick remedial action.We are able to prioritize execution for low performing stores and drive productivity across our field force."
Customer Activation Manager,