Computer Vision for Retail

Image Recognition for Perfect Retail Execution

ParallelDots' ShelfWatch uses Computer Vision to analyse images of retail shelf displays that generates perfect store KPI insights in real-time. With ShelfWatch, CPG & retail brands can now track in-store compliance, address gaps in retail execution and have data backed visibility on what’s happening in-store

Trusted by Leading CPG Manufacturers and Retailers Globally

ShelfWatch - Your trusted Computer Vision Partner for Retail

Track your brand visibility

With a single image, generate real-time custom KPI insights centred around the 5Ps of Brand strategy - product, brand placement in brick and mortar stores, product pricing , promotion and proposition campaigns

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A Scorecard for your Perfect Store

Use the scorecard to evaluate compliance level of key KPIs, quantify field rep performance and assess your retail partnerships

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Convert Insights to Action

Derive data backed insights that identify gaps in your perfect store programme. Use these insights to formulate a cohesive brand strategy with a robust feedback mechanism

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Integrate Computer Vision with your existing Retail Solutions

Whether SFA, Merchandising, CRM, Field Marketing or Field Audit Agencies, ShelfWatch integrates seamlessly with all solutions to provide you a perfect retail execution experience

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Track your brand visibility

With a single image, generate real-time custom KPI insights centred around the 5Ps of Brand strategy - product, brand placement in brick and mortar stores, product pricing , promotion and proposition campaigns

Read moreright arrow

A Scorecard for your Perfect Store

Use the scorecard to evaluate compliance level of key KPIs, quantify field rep performance and assess your retail partnerships

Read moreright arrow

Convert Insights to Action

Derive data backed insights that identify gaps in your perfect store programme. Use these insights to formulate a cohesive brand strategy with a robust feedback mechanism

Read moreright arrow

Integrate Computer Vision with your existing Retail Solutions

Whether SFA, Merchandising, CRM, Field Marketing or Field Audit Agencies, ShelfWatch integrates seamlessly with all solutions to provide you a perfect retail execution experience

Read moreright arrow

case study

Double Digit Sales Lift Generated by ShelfWatch for a Global Confectionery Manufacturer

ShelfWatch enabled the brand to quickly access the compliance reports of their coolers from the images captured by their reps in more than 200k+ General Trade outlets. This is one of the largest deployments of Image Recognition in GT channel globally

97%
AI Accuracy achieved within months of deployment

80%+
Improvement in Visicooler KPI scores

1M+
Images Processed Monthly

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case study

ShelfWatch enforces contract compliance for Share of Shelf & Secondary Displays

What the incumbent vendor couldn't achieve in 3 years, ShelfWatch achieved in three months - 98% SKU level OSA accuracy. ShelfWatch aced in digitising shelf audits for a leading personal care manufacturer, by sticking to the basics of what is most wanted in an Image Recognition solution - speed, accuracy and cost-effectiveness. We currently provide OSA insights for 900+ SKUs

98%
OSA Accuracy

9/10
Net Promoter Score

13+
Categories (Including SKUs like shampoo sachets)

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case study

A Global Manufacturer of Health & Hygiene products improves Core-SKU OSA by 25% within 3 months

ShelfWatch’s state-of-the-art Computer Vision technology has been successfully leveraged to overhaul the Perfect Store Programme for a Global Health & Hygiene giant. A nationwide rollout was accomplished in only 3 months for 5000 large modern trade stores by ParallelDots

1000+
SKUs tracked

31+
Categories

500K+
Images Processed Monthly

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ShelfWatch Customers Win at Retail Shelf Monitoring

tchibo
Robert Vagner, Sales Supervisor, Tchibo Slovakia

"myAVIS mobile application extended by ParallelDots Artificial Intelligence pleasantly surprised us with the finally achieved reliability of the evaluated data, which was my initial concern when the pilot project was presented by Kvados. We had to fine-tune the quality of the photos we took and pay attention the initial 'learning' of our products by Recognition technology, but the result is worth it. I am convinced that deployment in routine operation will significantly increase the efficiency.

Photographing the goods and the subsequent automatic evaluation of the images will save our sales representatives a lot of time, which they will then be able to devote to activities with greater added value"

itc
Head of Marketing Research, ITC Ltd

"Our need was to track in-store visibility of ours and competition brands at a granular level. This data helps create a share of voice measure which is useful to take market level actions fast. For this ShelfWatch works very well for us. We also use it to track visibility of new launches at micro geography level for corrective actions"

ab food
Country Manager, AB Foods Thailand

"We used ShelfWatch to help establish a baseline for current performance of various sales and merchandising teams in the country. The ongoing feedback from the app and the accompanying dashboard helps us to take quick and corrective actions. We are happy with the valuable, accurate and reliable insights provided by ShelfWatch"

rickettt
Customer Activation Manager, Rb Health

"ParallelDots allowed us to gain visibility into how our products are placed on shelf across different regions and retailers. The data and insights provided by ShelfWatch helped us take quick remedial action.We are able to prioritize execution for low performing stores and drive productivity across our field force."

ShelfWatch Customers Win at Retail Shelf Monitoring

"myAVIS mobile application extended by ParallelDots Artificial Intelligence pleasantly surprised us with the finally achieved reliability of the evaluated data, which was my initial concern when the pilot project was presented by Kvados. We had to fine-tune the quality of the photos we took and pay attention the initial 'learning' of our products by Recognition technology, but the result is worth it. I am convinced that deployment in routine operation will significantly increase the efficiency.

Photographing the goods and the subsequent automatic evaluation of the images will save our sales representatives a lot of time, which they will then be able to devote to activities with greater added value"

Robert Vagner, Sales Supervisor,
Tchibo Slovakia
tchibo

"Our need was to track in-store visibility of ours and competition brands at a granular level. This data helps create a share of voice measure which is useful to take market level actions fast. For this ShelfWatch works very well for us. We also use it to track visibility of new launches at micro geography level for corrective actions"

Head of Marketing Research,
ITC Ltd
itc

"We used ShelfWatch to help establish a baseline for current performance of various sales and merchandising teams in the country. The ongoing feedback from the app and the accompanying dashboard helps us to take quick and corrective actions. We are happy with the valuable, accurate and reliable insights provided by ShelfWatch"

Country Manager,
AB Foods Thailand
ab food

"ParallelDots allowed us to gain visibility into how our products are placed on shelf across different regions and retailers. The data and insights provided by ShelfWatch helped us take quick remedial action.We are able to prioritize execution for low performing stores and drive productivity across our field force."

Customer Activation Manager,
Rb Health
rickettt

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Announcing ISO 27001:2013 Certification for ParallelDots

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