Image Recognition For Perfect Retail Execution

ShelfWatch helps deploy and track retail execution strategies to improve category performance and brand health

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What we do?

ShelfWatch provides Image Recognition (IR) solution to drive perfect store execution that helps CPG companies deliver superior customer experience and boost productivity of their field force.

Shelf Audit

Whether it’s your sales rep or third-party auditors, ShelfWatch reduces the time it takes for store audits and improves the accuracy of collected data.

Merchandising Execution

ShelfWatch drastically improves the performance of your merchandisers by instantly reporting key issues discovered in the shelf photos captured by them.

Trade Promotions Audit

ShelfWatch boosts sales lift from promotional campaigns by letting you fix execution gaps during promotional campaigns.

How it works?


User (Sales Rep, Auditor or Merchandiser) takes picture of the store shelves using ShelfWatch's mobile app or third party apps integrated with ShelfWatch


Captured images are uploaded to the ParallelDots cloud for stitching and processing


User instantly gets actionable mobile reports, while management teams get detailed report on the web portal

ShelfWatch Advantage


>95% accuracy at SKU Level


Real-Time Actionable Insights delivered while the user is still in store

Cost Effective

Affordable to scale across multiple stores and categories

Quality Check

Instant Image Quality Feedback to reduce image rejections


Recognizes new product and promotions very fast (Just one sample SKU image is required for training)

Deploy ShelfWatch In

Modern Trade

ShelfWatch provides a faster and more accurate image-recognition based store auditing and merchandising solution for modern trade outlets

Traditional Trade

ShelfWatch helps brands easily improve their visibility which, otherwise, is extremely difficult to achieve in the unorganized sector

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"Winner of Nasscom Emerge 50 2020 Awards in Retail Tech"