Computer vision for retail
ParallelDots' ShelfWatch uses Computer Vision to analyse images of retail shelf displays that generates perfect store KPI insights in real-time. With ShelfWatch, CPG & retail brands can now track in-store compliance, address gaps in retail execution and have data backed visibility on what’s happening in-store
Trusted by Leading CPG Manufacturers and Leaders Globally
With a single image, generate real-time KPI insights centered around the 5Ps of Brand Growth - The product, the brand placement in-store, product pricing, promotion campaigns and brand’s proposition.
Use the scorecard to evaluate compliance level of key KPIs, quantify field rep performance and assess your retail partnerships.
Derive data backed insights that identify gaps in your perfect store programme. Use these insights to formulate a cohesive brand strategy with a robust feedback mechanism.
Whether SFA, Merchandising, CRM, Field Marketing or Field Audit Agencies, ShelfWatch integrates seamlessly with all solutions to provide you a perfect retail execution experience.
case study
"myAVIS mobile application extended by ParallelDots Artificial Intelligence pleasantly surprised us with the finally achieved reliability of the evaluated data, which was my initial concern when the pilot project was presented by Kvados. We had to fine-tune the quality of the photos we took and pay attention the initial 'learning' of our products by Recognition technology, but the result is worth it. I am convinced that deployment in routine operation will significantly increase the efficiency.
Photographing the goods and the subsequent automatic evaluation of the images will save our sales representatives a lot of time, which they will then be able to devote to activities with greater added value"
Sales Supervisor,
"Our need was to track in-store visibility of ours and competition brands at a granular level. This data helps create a share of voice measure which is useful to take market level actions fast. For this ShelfWatch works very well for us. We also use it to track visibility of new launches at micro geography level for corrective actions"
Head of Marketing Research,
"We used ShelfWatch to help establish a baseline for current performance of various sales and merchandising teams in the country. The ongoing feedback from the app and the accompanying dashboard helps us to take quick and corrective actions. We are happy with the valuable, accurate and reliable insights provided by ShelfWatch"
Country Manager,
"ParallelDots allowed us to gain visibility into how our products are placed on shelf across different regions and retailers. The data and insights provided by ShelfWatch helped us take quick remedial action.We are able to prioritize execution for low performing stores and drive productivity across our field force."
Customer Activation Manager,
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