Exclusive India Today Coverage on the Future of GenAI in Retail!

Trusted by Leading CPG Manufacturers Globally

ShelfWatch - Your trusted Computer Vision Partner for Retail

ShelfWatch customers consistently win at retail shelf monitoring! With ParallelDots’ in-house Computer Vision technology, our customers are able to track brands’ market performance vis-a-vis brand visibility in the retail universe, all in real-time!

Track your brand visibility with Customised KPIs

With a single image, generate real-time KPI insights centered around the 5Ps of Brand Growth - The product, the brand placement in-store, product pricing, promotion campaigns and brand’s proposition.

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A Scorecard for your Perfect Store

Use the scorecard to evaluate compliance level of key KPIs, quantify field rep performance and assess your retail partnerships.

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Convert Insights to Action

Derive data backed insights that identify gaps in your perfect store programme. Use these insights to formulate a cohesive brand strategy with a robust feedback mechanism.

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Integrate Computer Vision with your existing Retail Solutions

Whether SFA, Merchandising, CRM, Field Marketing or Field Audit Agencies, ShelfWatch integrates seamlessly with all solutions to provide you a perfect retail execution experience.

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shelfwatch in numbers

ShelfWatch Impact

Great impact provided for our customers across the globe
Countries where the ShelfWatch is deployed.
Accuracy achieved in SKU recognition
Reduction in store audit time
Improvement in SOS, OSA, Planogram and other KPIs

case study

Double Digit Sales Lift Generated by ShelfWatch for a Global Confectionery Manufacturer

ShelfWatch enabled the brand to quickly access the compliancereports of their coolers from the images captured by their reps in more than 200k+General Trade outlets. This is one of the largest deployments of Image Recognitionin GT channel globally

AI Accuracy achieved within months of deployment

Improvement in Visicooler KPI scores

Images Processed Monthly

ShelfWatch enforces contract compliance for Share of Shelf & Secondary Displays

What the incumbent vendor couldn't achieve in 3 years, ShelfWatch achieved in three months -98% SKU level OSA accuracy. ShelfWatch aced in digitising shelf audits for a leading personal care manufacturer, by sticking to the basics of what is most wanted in an Image Recognition Solution - speed, accuracy and cost-effectiveness. We currently provide OSA insights for 900+SKUs

OSA Accuracy


Categories (Including SKUs like sachets)

A Global Manufacturer of Health & Hygiene products improves Core-SKU OSA by 25% within 3 months

ShelfWatch's state-of-the-art Computer Vision technology has been successfully leveraged to overhaul the Perfect Store Programme for a Global Health & Hygiene giant. A nationwide rollout was accomplished in only 3 months for 5000 large modern trade stores by ParallelDots

SKU Tracked


Monthly Images Tracked

ShelfWatch Customers Win at Retail Shelf Monitoring

“PD’s expertise and dedication in providing top-notch digital application solutions have significantly contributed to our business success. Their ability to meet deadlines without compromising on quality has been a crucial factor in our continued partnership. We highly recommend them to any organization looking for reliable, high-quality digital solutions.”

Tereza Šebková - Project Manager

Asahi Slovakia

"ParallelDots allowed us to gain visibility into how our products are placed on shelf across different regions and retailers. The data and insights provided by ShelfWatch helped us take quick remedial action.We are able to prioritize execution for low performing stores and drive productivity across our field force."

Customer Activation Manager,

Rb Health

"We used ShelfWatch to help establish a baseline for current performance of various sales and merchandising teams in the country. The ongoing feedback from the app and the accompanying dashboard helps us to take quick and corrective actions. We are happy with the valuable, accurate and reliable insights provided by ShelfWatch"

Country Manager,

AB Foods Thailand

"Our need was to track in-store visibility of ours and competition brands at a granular level. This data helps create a share of voice measure which is useful to take market level actions fast. For this ShelfWatch works very well for us. We also use it to track visibility of new launches at micro geography level for corrective actions"

Head of Marketing Research,


"myAVIS mobile application extended by ParallelDots Artificial Intelligence pleasantly surprised us with the finally achieved reliability of the evaluated data, which was my initial concern when the pilot project was presented by Kvados. We had to fine-tune the quality of the photos we took and pay attention the initial 'learning' of our products by Recognition technology, but the result is worth it. I am convinced that deployment in routine operation will significantly increase the efficiency.

Photographing the goods and the subsequent automatic evaluation of the images will save our sales representatives a lot of time, which they will then be able to devote to activities with greater added value"

Sales Supervisor,

Tchibo Slovakia

Recipe for perfecting Retail Execution

flagship product


ShelfWatch analyses images of retail shelf displays, and provides corrective feedback that helps CPG & Retailer supercharge their retail execution.

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newly launched

Introducing Saarthi

Effortless & rapid Image Recognition AI training. Detects new or unknown SKUs on shelf within 48 hours!

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Saarthi Panel

Our Global Presence

Countries where the ShelfWatch platform is deployed.
Retail outlets covered globally.
Partner Presence Across 5 different countries.
Global presence of ParallelDots
Ebook on how to pick right image recognition partner for CPG companies


How to Pick the Perfect Image Recognition Partner?
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