25% OSA Improvement For Cleaning Product Company

The client was relying on self-reporting by merchandisers for measuring visibility KPIs. But there were challenges:

• Unreliable: Self-reporting was prone to bias, errors and manipulation
• Time-consuming: Just measuring OSA manually for 100+ SKUs was very time-consuming
• No competitive insight: After Covid lockdowns, the cleaning products category had increased competition, but the client had no insight into competitors’ in-store activity

There was a need to track merchandiser productivity by attendance, beat-plan adherence and time spent per store.

• Real Time Feedback to Assist Merchandiser
• Leaderboards, streaks, time tracking, attendance tools for productivity
• Image library creation service to enable AI tracking of competition.

• Real Time Feedback to Assist Merchandiser
• Leaderboards, streaks, time tracking, attendance tools for productivity
• Image library creation service to enable AI tracking of competition.

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