Perfect Store Execution

Perfect store execution involves a set of guidelines created by CPG &retail brands to ensure maximum product lift-off from shelves.

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What Is A Perfect Store?

Perfect Store is a concept that outlines a set of in-store execution standards designed to provide the best shopper experience and maximize sales.

KPI Compliance

Compliance of KPIs as set by CPG brands, & adherence to terms of trade with their retail partners.

Feedback Mechanism

A virtuous feedback loop between the field reps, retail partner & CPG HQ to ensure timely corrective actions.

Consumer Experience

Ensuring the right assortment of products is available and visible to consumers.

The Perfect Store KPIs

ShelfWatch customers consistently win at retail shelf monitoring! With ParallelDots’ in-house Computer Vision technology, our customers are able to track brands’ market performance vis-a-vis brand visibility in the retail universe, all in real-time!

On-Shelf Availability

Improving retail on-shelf availability of product assortment through Image Recognition.

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Shelf KPIs & Planogram Compliance

Shelf Arrangement KPIs and Planogram Compliance through Image Recognition

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Price Display Detection

The Why and How of Price Display Detection through Retail image Recognition

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Share of Shelf

Share of Shelf Execution with Image Recognition – Calculation for Increased Market Share

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The Perfect Store Programme


Key Questions to Consider when thinking of building a Perfect Store Programme.


A Framework for Building the Perfect Store Programme.


Evaluating effectiveness of the Perfect Store Programme.