Shelf to Strategy: Winning the Last Three Feet of Retail

Why you should attend

• How availability gaps and visibility gaps silently drain per-store revenue – and why most brands discover them days after the sale is already gone
• The Gap Scorecard: four metrics every CPG brand should be tracking – Availability Gaps Observed, Visibility Gaps Observed, Total Gaps Fixed, and Gap Fix Rate
• What your actual promotional compliance rate looks like versus what you assume – and where trade spend is leaking without anyone flagging it
• How to move from operational data to strategic decisions: which stores are underperforming, which SKUs have structural problems, where to act first
• Three practical actions your team can implement this week, regardless of your current technology stack

Why This Matters Now:

In today's retail environment, the brands winning at the shelf aren't the ones with the most data – they're the ones acting on it fastest. The gap between what field teams report and what's actually on the shelf is where trade spend leaks and competitor brands gain ground. Every out-of-stock event undetected for two days, every planogram deviation missed between audit cycles, every promotional display that never made it up – these aren't isolated incidents. They're a pattern with a measurable commercial cost.

"The execution gap is the single biggest untapped opportunity in retail today."

This webinar is ideal for

• Retail Sales Leaders
• Retail Execution Heads
• Trade Marketing Leaders
• Sales Operations Leaders
• Retail Strategy & Innovation Leaders
• Retail IT & Digital Leaders

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Speakers: 

Madhu Kris: VP Growth, Asia Pacific · ParallelDots 

Rishabh Agarwal: Chief Commercial Officer · ParallelDots

Don’t miss this opportunity to learn how to enhance your store execution into a powerful tool for sales growth.