Visão computacional para varejo
Projetado para marcas de CPG e varejo, o ShelfWatch da ParallelDots é a solução de reconhecimento de imagem de IA mais avançada que permite monitorar a conformidade na loja, identificar lacunas na execução na loja e obter visibilidade baseada em dados sobre o desempenho das prateleiras, tudo em tempo real.
Confiado pelos principais fabricantes de CPG do mundo
Com uma única imagem, gere insights de KPI em tempo real centrados nos 5 Ps do crescimento da marca: o produto, o posicionamento da marca na loja, o preço do produto, as campanhas promocionais e a proposta da marca.
Use o scorecard para avaliar o nível de conformidade dos principais KPIs, quantificar o desempenho dos representantes de campo e avaliar suas parcerias de varejo.
Obtenha insights baseados em dados que identifiquem lacunas em seu programa de loja perfeito. Use esses insights para formular uma estratégia de marca coesa com um mecanismo de feedback robusto.
Seja SFA, Merchandising, CRM, marketing de campo ou agências de auditoria de campo, o ShelfWatch se integra perfeitamente a todas as soluções para fornecer a você uma experiência perfeita de execução de varejo.
Não deixe que a falta de estoque e a má execução nas prateleiras custem suas vendas. Inspecione e corrija a prateleira instantaneamente.
shelfwatch em números
Características da plataforma
O ShelfWatch é uma solução poderosa, avançada e abrangente
“PD’s expertise and dedication in providing top-notch digital application solutions have significantly contributed to our business success. Their ability to meet deadlines without compromising on quality has been a crucial factor in our continued partnership. We highly recommend them to any organization looking for reliable, high-quality digital solutions.”
Tereza Šebková - Project Manager
"ParallelDots has been a game-changer! We save 16 hours per month—equivalent to two full working days—allowing us to expand coverage without extra resources. Plus, our data accuracy has improved to 98%, reducing manual errors and ensuring reliable insights. A huge boost in efficiency!"
Herman Karpovich, Trade Systems Analyst
"ParallelDots allowed us to gain visibility into how our products are placed on shelf across different regions and retailers. The data and insights provided by ShelfWatch helped us take quick remedial action.We are able to prioritize execution for low performing stores and drive productivity across our field force."
Customer Activation Manager,
"We used ShelfWatch to help establish a baseline for current performance of various sales and merchandising teams in the country. The ongoing feedback from the app and the accompanying dashboard helps us to take quick and corrective actions. We are happy with the valuable, accurate and reliable insights provided by ShelfWatch"
Country Manager,
"Our need was to track in-store visibility of ours and competition brands at a granular level. This data helps create a share of voice measure which is useful to take market level actions fast. For this ShelfWatch works very well for us. We also use it to track visibility of new launches at micro geography level for corrective actions"
Head of Marketing Research,
"myAVIS mobile application extended by ParallelDots Artificial Intelligence pleasantly surprised us with the finally achieved reliability of the evaluated data, which was my initial concern when the pilot project was presented by Kvados. We had to fine-tune the quality of the photos we took and pay attention the initial 'learning' of our products by Recognition technology, but the result is worth it. I am convinced that deployment in routine operation will significantly increase the efficiency.
Photographing the goods and the subsequent automatic evaluation of the images will save our sales representatives a lot of time, which they will then be able to devote to activities with greater added value"
Sales Supervisor,
produto emblemático
O ShelfWatch analisa imagens de expositores de prateleiras de varejo e fornece feedback corretivo que ajuda a CPG e os varejistas a turbinar sua execução no varejo.
recém lançado
Treinamento de IA de reconhecimento de imagem fácil e rápido. Detecta SKUs novos ou desconhecidos na prateleira em 48 horas!
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