Overview of how ShelfWatch is used for MT execution
More than 50% of purchase decisions are made in-store. In-store brand visibility is important and the execution programmes (knows as ‘Perfect Store’ or ‘P6’) typically cover following elements (KPIs)
Accurate measurement of execution is a problem:
ShelfWatch measures and assists visibility execution at low incremental cost. Existing field reps can click images with an app and enable:
The ShelfWatch programme has proven ability to improve sales by 2 - 4%, through better execution by:
The output is also used by leadership and brand teams for execution and competition insights