Challenges

Accurate measurement of execution is a problem:

• Third party audits are expensive with low coverage and slow turnaround time
• Self-reporting by field reps is unreliable and time consuming

Solution from ShelfWatch

ShelfWatch measures and assists visibility execution at low incremental cost. Existing field reps can click images with an app and enable:

• Measurement of all key visibility KPIs accurately (95%+)
• Assist field reps with real-time feedback and actions for improvement
• Create a feedback loop through reporting dashboard

Business Impact

The ShelfWatch programme has proven ability to improve sales by 2 - 4%, through better execution by:

• Unreliable : Self reporting was prone to bias, errors and manipulation
• Reduced sales-loss due to unavailability of key SKUs
• Better offtake due to improved Share of Shelf and Promotion Visibility
• Improved compliance of display planograms to drive consumer behavior

The output is also used by leadership and brand teams for execution and competition insights