ShelfWatch helped in delivering improved visibility execution and merchandiser productivity
The Problem
The client was relying on self-reporting by merchandisers for
measuring visibility KPIs. But there were
challenges:
Unreliable : Self reporting was prone to bias, errors and manipulation
Time Consuming : Just measuring OSA manually for 100+ SKUs was very time consuming
No competition insight : After Covid lockdowns, cleaning products category had increased competition,
but client had no insight about the competition in-store activity
There was a need to track merchandiser productivity by attendance, beat-plans
adherence and time spent
per store
The Solution
Real Time Feedback to Assist Merchandiser
Leaderboards, streaks, time tracking, attendance tools for productivity
Image library creation service to enable AI tracking of competition
The Impact
Achieved a 25% improvement in Core-SKU OSA within first 3 months of deployment
Enabled a new mechanism to execute and measure Planogram compliance - based on target sequence of
product placement
The productivity features and real-time AI feedback reduced field visit time by 10%
Timely insights on competition activity used by leadership and brand teams
