Double Digit Sales Lift Generated by ShelfWatch for a Global Confectionery Manufacturer

challenges

The client makes high investment per outlet by installing its branded coolers at GT outlets. This makes its products stand apart, helping with better brand affinity. However, there were some challenges -

Purity: Store owners often kept competition products in client’s branded coolers

Hot zone Placement: Coolers were often not kept at cash counters and other desired high visibility areas

Planogram: The client wanted to influence purchase behavior by carefully researched Planograms, but execution of these planograms at scale was very difficult

The client used to rely on third party audit programme to address the above challenges, but this was expensive, slow and non-scalable. There were also accuracy problems with the audits.