Global Food Products Company

ShelfWatch delivered better RoI from cooler investments

The Problem

The client makes high investment per outlets by installing its branded coolers at GT outlets. This makes its products stand apart helps with better brand affinity. However, there were some challenges affecting its effectiveness

The client used to rely on third party audit programme to address the above challenges, but this was expensive, slow and non-scalable. There were also accuracy problems with the audits.

The Solution

The field reps used ShelfWatch app to take pictures and the results were

The Impact

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