ShelfWatch for General Trade - Mom & Pop

Overview of typical use case and scenario

In-store execution in General Trade

General trade and unorganized convenience stores are an important channel as FMCG companies can influence visibility to achieve consumer connect. Some of the key visibility execution assets include -

Shelf Brand-Windows and Planograms

Chillers and other Fixed Assets

Marketing POSMs

Challenges with GT execution

Solution from ShelfWatch

The ShelfWatch app is used by client’s existing field reps who click pictures during their store visits. ShelfWatch communicates merchandising protocols to field reps and provides feedback for improvements through :

Business Impact

Studies show that correctly executed in-store visibility programmes lead to an 8-10% incremental sales lift. ShelfWatch helps improve execution scores by upto 50%+ leading to 2-5% additional sales. This is achieved by:

Overall Improvement in merchandiser/store performance due to better oversight

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