Challenges with GT execution

• Execution measurement audits are very expensive given small store size
• Difficult to link payouts/incentives for merchandisers or store owners based on execution quality

Solution from ShelfWatch

The ShelfWatch app is used by client’s existing field reps who click pictures during their store visits. ShelfWatch communicates merchandising protocols to field reps and provides feedback for improvements through :

• Real time feedback with corrective action items for field reps through app
• Detailed feedback for senior management team through dashboard

Business Impact

Studies show that correctly executed in-store visibility programmes lead to an 8-10% incremental sales lift. ShelfWatch helps improve execution scores by upto 50%+ leading to 2-5% additional sales. This is achieved by:

• Reduced sales loss due to unavailability of key products on shelf
• Improved presence of high value assets in right locations (hot-zones)
• Higher visual impact of branding assets by meeting execution guidelines
• Influencing product choice through Planogram compliance

Overall Improvement in merchandiser/store performance due to better oversight