Overview of typical use case and scenario
General trade and unorganized convenience stores are an important channel as FMCG companies can influence visibility to achieve consumer connect. Some of the key visibility execution assets include -
The ShelfWatch app is used by client’s existing field reps who click pictures during their store visits. ShelfWatch communicates merchandising protocols to field reps and provides feedback for improvements through :
Studies show that correctly executed in-store visibility programmes lead to an 8-10% incremental sales lift. ShelfWatch helps improve execution scores by upto 50%+ leading to 2-5% additional sales. This is achieved by:
Overall Improvement in merchandiser/store performance due to better oversight