Online reviews and ratings have become a key factor in the hospitality business. Every hotel is vulnerable to angry and dissatisfied customers because a bad online review can make or break a hotel’s image permanently. Hotels invest heavily on customer satisfaction but these efforts are often scattered and do not hit the mark. Hotel owners often wonder if a particular investment in the form of, let’s say, a renovation project will yield the estimated output. Through this study, we look to provide a quantitative and data backed answer to one essential question- What are your investments worth?
ParallelDots used AI to analyze thousands of hotel reviews to find the answer to the following key questions automatically :
This is a sample study undertaken by ParallelDots using some of their proprietary
tools. The aim of the study was to communicate the importance of analyzing
open-ended or unstructured reviews/feedback. ParallelDots generate some cutting edge
results and insights that would not have been discovered otherwise. We uncovered the
key themes around which most of the reviews revolve and also categorized the hotel
reviews into their respective themes. Along with carrying out the categorization,
ParallelDots employed its AI-based tools to understand the sentiment and the emotion
behind the reviews. All of these metrics helped us transform the growth strategy
that hotels across the globe can employ.
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