This company is a frontrunner in the wearable audio devices industry. They are best known for their audio quality and creative designs. Their earphones is one of the most frequently searched and purchased products on Amazon. End-consumer-facing organizations receive thousands of feedbacks on e-commerce platforms. Such open-ended data is very hard to analyze manually. Manual analysis of a large set of unstructured responses is vulnerable to human error and biases.
ParallelDots used AI to analyze thousands of reviews to find answer to the following key questions automatically :
SmartReader undertakes a deep analysis of customer reviews and provides targeted
results which cannot be identified with conventional methods without breaking the
bank. In contrast to typical tracking studies, which are limited to simply
measuring satisfaction levels, ParallelDots brings out the actual factors driving
satisfaction and quantifies the extent to which each factor actually influences
satisfaction. Companies can use the insights generated by ParallelDots to improve
product quality and create an effective retargeting strategy.
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