ShelfWatch helped a large beverage brand improve on-shelf availability across 3000 stores

The Background

The client is a large food and beverage manufacture in the East and South African regions.

The Challenge

Manual auditing was tedious and error-prone for sales reps to identify store-level distribution gaps and planogram compliance.

Our Approach

ParallelDots integrated ShelfWatch with the sales reps’s SFA app for capturing shelf images. Images were instantly analyzed and the sales reps were notified of the compliance issues within 5 minutes. ShelfWatch enabled the client to monitor more than 500 SKUs across 3000 stores.

Before ShelfWatch

  • Low visibility on SKUs
  • Incomplete analysis
  • Low turnaround time

After ShelfWatch

  • Improved visibility
  • Improved on-shelf availability
  • Reduced auditing time

The Result


Increase in on-shelf availability


Reduction in auditing time

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