Due to regulations imposed on marketing of tobacco products; POSMs and promotional materials are the only way for brands to communicate with customers about new products, product improvements, and branding. Client wanted:
Data collection and analysis was time consuming, expensive, and error prone.
New designs encountered during auditing were not taken into consideration.
Verification of the audit results was not possible making the data and analysis less reliable.
The sales reps took pictures using the ShelfWatch app. The app discards low quality and duplicate images thus enhancing the efficiency of the whole process. The spatial analysis aspect brought about by the app’s Map Feature help identify key geographical areas where execution and its effects were low thus giving key insights for improvement.