“Three out of four new SKUs fail to generate even £100,000 sales in their first year of
trading and are often delisted by retailers,” explains Marcin Penconek, VP of Nielsen’s Innovation Practice
in Europe. These stats are perturbing especially for an activity - new product development, critical for a
company’s plans for gaining market share, and increasing underlying sales.
Companies have funded tons of research to identify factors contributing to the success
of Product Launch. Almost unanimously they have pointed that retail execution is one of the primary
drivers of Product Launch (NPD) success. Is the new product available with the retailer or does the supply
chain need fixing? Is the in-store display achieving the desired impact for launch or should merchandising
gaps be addressed?
Watch our webinar: Improving the odds of Product Launch (NPD) success with Image Recognition to understand how technologies like ShelfWatch by ParallelDots are using image recognition to help CPG companies win at the shelf with New Launches.
Robert is a successful international leader with more than 25 years of experience in the consumer goods and consumer health industry, with over 20 years in the Asia Pacific, Latin America, and Europe. Robert started in marketing and has held senior category positions with Unilever and then moved to general management with Mead Johnson and RB.
May has more than 20 years of senior marketing and leadership experience in global multinationals throughout Asia, Africa, and the Middle East. Her marketing career has been in both fast-moving consumer goods and pharmaceutical industries and in the developed and emerging markets. As the Vice President of Marketing in Unilever, May had a brilliant track record in leading the strategic agenda, driving innovations, and executing digital transformation. She is now a senior consultant with a consultancy firm focusing on Leadership and Organizational Development. She has lived and worked extensively in Indonesia, Thailand, China, and Singapore.
Neerja Sewak has thirty years of blue-chip corporate experience in eight countries across four continents. As COO of Suntory Beverage and Food, Health Supplements Division in Asia, she transformed a $1 billion traditional health supplements business in three years. As head of Global Strategy and Innovation for Novartis Consumer Health in Switzerland, she led the growth of the Voltaren brand to join a $1 billion club growing at 30% year on year. In her Cadbury Schweppes global (UK), regional (Southeast Asia), and local (Australia) strategy roles, she steered global new product launches and significant operational synergies.
ParallelDots is a fast-growing artificial intelligence company building image recognition products for FMCG/CPG manufacturers and retailers globally. Their flagship product ‘ShelfWatch’ helps the FMCG/CPG companies and retailers optimize their in-store execution and maximize sales.