“Three out of four new SKUs fail to generate even £100,000 sales in their first year of trading and are often delisted by retailers,” explains Marcin Penconek, VP of Nielsen’s Innovation Practice in Europe. These stats are perturbing especially for an activity - new product development, critical for a company’s plans for gaining market share, and increasing underlying sales.

Companies have funded tons of research to identify factors contributing to the success of Product Launch. Almost unanimously they have pointed that retail execution is one of the primary drivers of Product Launch (NPD) success. Is the new product available with the retailer or does the supply chain need fixing? Is the in-store display achieving the desired impact for launch or should merchandising gaps be addressed?

Watch our webinar: Improving the odds of Product Launch (NPD) success with Image Recognition to understand how technologies like ShelfWatch by ParallelDots are using image recognition to help CPG companies win at the shelf with New Launches.




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ABOUT PARALLELDOTS

ParallelDots is a fast-growing artificial intelligence company building image recognition products for FMCG/CPG manufacturers and retailers globally. Their flagship product ‘ShelfWatch’ helps the FMCG/CPG companies and retailers optimize their in-store execution and maximize sales.


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