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Intelligently Designed Routes & Tasks
Dynamic role-based task management, optimized journey plans for increased productivity of field teams
Augmented Reality-Based Audits
Scan and Go for Instant SKU identification and insights
Intuitive and easy to use
Smart app interface with Intelligent photo capture assistance for high quality images (auto rejects blurs and tilts)
Offline recognition capable
Complete audits even in areas with limited or no network connectivity
 
Fast & Accurate
Capture images with upto 98% accuracy and get critical execution insights within 60 sec.
Actionable insights
Consolidate and visualize data in a format that aligns with your process.
Flexible
Image Recognition built for precision recognition of SKUs on shelf, coolers, end caps
Industry’s FASTEST AI Training
AI Training within hours from Shelf Photos you have captured at stores. New SKUs and products can be setup in hours, not days or weeks
 
Real-time Retail Execution Guidance
Insights and recommendations to field teams to fix execution issues immediately after auditing process
Comprehensive Shelf Analytics
Easy drill down metrics to region-wise to store-wise analytics on availability, SOS, Planogram mapping, Price tag presence, condition of POSMs and PoP materials.
Competitive Intelligence
Analyse competitor SKUs or new products on the shelf.
Visual Store Proof
Thousands of in-store images captured by field teams - all in one place

Trusted by Leading CPG Manufacturers Globally

ShelfWatch - Your trusted Computer Vision Partner for Retail

ShelfWatch customers consistently win at retail shelf monitoring! With ParallelDots’ in-house Computer Vision technology, our customers are able to track brands’ market performance vis-a-vis brand visibility in the retail universe, all in real-time!

Track your brand visibility with Customised KPIs

With a single image, generate real-time KPI insights centered around the 5Ps of Brand Growth - The product, the brand placement in-store, product pricing, promotion campaigns and brand’s proposition.

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A Scorecard for your Perfect Store

Use the scorecard to evaluate compliance level of key KPIs, quantify field rep performance and assess your retail partnerships.

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Convert Insights to Action

Derive data backed insights that identify gaps in your perfect store programme. Use these insights to formulate a cohesive brand strategy with a robust feedback mechanism.

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Integrate Computer Vision with your existing Retail Solutions

Whether SFA, Merchandising, CRM, Field Marketing or Field Audit Agencies, ShelfWatch integrates seamlessly with all solutions to provide you a perfect retail execution experience.

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Don’t let out-of-stocks and poor shelf execution cost you sales. Inspect and correct the shelf instantly.

Streamline Store Audits with AI-Powered Precision
Skip the hassle of manual data collection, capture images with ease and access real-time, store-level product insights. Simplify and scale your audits effortlessly with cutting-edge Image Recognition
In-Store Images to Instant Shelf KPIs
Get photo reports, competitive and per SKU data (Out of stocks, voids, pricing and share of facings).Designed for leaders in sales, merchandising, and trade marketing to grow market share and improve field execution.
Ensure Trade Compliance Adherence
Monitor planogram and promo compliance in real-time, uncover trends, and refine your trade programs. Maximize ROI on trade spends with actionable insights for faster, data-driven decisions.
Achieve Perfect Store Execution
Analyze shelf space and availability in real-time, ensure availability of Must Carry and priority SKUs. Monitor competitor activity, validate planogram compliance to optimize product placement and drive sales.
Gain Deeper Store Insights
Access comprehensive, configurable reports that track critical shelf KPIs and execution insights. Monitor store compliance, competitive intelligence, and performance trends so that you can act on these insights faster than your competition.

shelfwatch in numbers

ShelfWatch Impact

Sell more, enhance operational efficiency and ensure a perfect store experience
98%
Accuracy achieved in SKU recognition
>50%
Reduction in store audit time
~60%
Improvement in shelf KPIs
~23%
Growth in same store sales

Platform Features

Modern CPGs and Retail brands Need Modern Image Recognition

ShelfWatch is Powerful, Advanced and Comprehensive Solution

Advanced Object Detection
Access comprehensive, configurable reports that track critical shelf KPIs and execution insights. Monitor store compliance, competitive intelligence, and performance trends so that you can act on these insights faster than your competition.
Offline Recognition
Leverage powerful on-device recognition to instantly identify and report SKU-level KPIs, even in areas with limited or no network connectivity.
Effortless Integration
Easily integrate with standard ERPs, CRMs, and business intelligence platforms. ShelfWatch Image Recognition also seamlessly connects with SFA, merchandising systems, field agents, and field auditing agencies.
Fast AI Prototyping with ShelfGPT
Quickly prototype and deploy AI for retail execution with ShelfGPT. Start with raw shelf images to build a product recognition AI, achieving 80-85% accuracy in minutes. Refine it for your specific products, reaching up to 97% accuracy in just 1-3 hours.
Advanced Object Detection
Access comprehensive, configurable reports that track critical shelf KPIs and execution insights. Monitor store compliance, competitive intelligence, and performance trends so that you can act on these insights faster than your competition.
Offline Recognition
Leverage powerful on-device recognition to instantly identify and report SKU-level KPIs, even in areas with limited or no network connectivity.
Effortless Integration
Easily integrate with standard ERPs, CRMs, and business intelligence platforms. ShelfWatch Image Recognition also seamlessly connects with SFA, merchandising systems, field agents, and field auditing agencies.
Fast AI Prototyping with ShelfGPT
Quickly prototype and deploy AI for retail execution with ShelfGPT. Start with raw shelf images to build a product recognition AI, achieving 80-85% accuracy in minutes. Refine it for your specific products, reaching up to 97% accuracy in just 1-3 hours.

case study

Double Digit Sales Lift Generated by ShelfWatch for a Global Confectionery Manufacturer

ShelfWatch enabled the brand to quickly access the compliancereports of their coolers from the images captured by their reps in more than 200k+General Trade outlets. This is one of the largest deployments of Image Recognitionin GT channel globally

97%
AI Accuracy achieved within months of deployment

80%+
Improvement in Visicooler KPI scores

5M+
Images Processed Monthly

ShelfWatch enforces contract compliance for Share of Shelf & Secondary Displays

What the incumbent vendor couldn't achieve in 3 years, ShelfWatch achieved in three months -98% SKU level OSA accuracy. ShelfWatch aced in digitising shelf audits for a leading personal care manufacturer, by sticking to the basics of what is most wanted in an Image Recognition Solution - speed, accuracy and cost-effectiveness. We currently provide OSA insights for 900+SKUs

98%
OSA Accuracy

9/10
NPS

13
Categories (Including SKUs like sachets)

A Global Manufacturer of Health & Hygiene products improves Core-SKU OSA by 25% within 3 months

ShelfWatch's state-of-the-art Computer Vision technology has been successfully leveraged to overhaul the Perfect Store Programme for a Global Health & Hygiene giant. A nationwide rollout was accomplished in only 3 months for 5000 large modern trade stores by ParallelDots

1K+
SKU Tracked

31+
Categories

5M+
Monthly Images Tracked

 
 

ShelfWatch Customers Win at Retail Shelf Monitoring

“PD’s expertise and dedication in providing top-notch digital application solutions have significantly contributed to our business success. Their ability to meet deadlines without compromising on quality has been a crucial factor in our continued partnership. We highly recommend them to any organization looking for reliable, high-quality digital solutions.”

Tereza Šebková - Project Manager

Asahi Slovakia

"ParallelDots allowed us to gain visibility into how our products are placed on shelf across different regions and retailers. The data and insights provided by ShelfWatch helped us take quick remedial action.We are able to prioritize execution for low performing stores and drive productivity across our field force."

Customer Activation Manager,

Rb Health

"We used ShelfWatch to help establish a baseline for current performance of various sales and merchandising teams in the country. The ongoing feedback from the app and the accompanying dashboard helps us to take quick and corrective actions. We are happy with the valuable, accurate and reliable insights provided by ShelfWatch"

Country Manager,

AB Foods Thailand

"Our need was to track in-store visibility of ours and competition brands at a granular level. This data helps create a share of voice measure which is useful to take market level actions fast. For this ShelfWatch works very well for us. We also use it to track visibility of new launches at micro geography level for corrective actions"

Head of Marketing Research,

ITC Ltd

"myAVIS mobile application extended by ParallelDots Artificial Intelligence pleasantly surprised us with the finally achieved reliability of the evaluated data, which was my initial concern when the pilot project was presented by Kvados. We had to fine-tune the quality of the photos we took and pay attention the initial 'learning' of our products by Recognition technology, but the result is worth it. I am convinced that deployment in routine operation will significantly increase the efficiency.

Photographing the goods and the subsequent automatic evaluation of the images will save our sales representatives a lot of time, which they will then be able to devote to activities with greater added value"

Sales Supervisor,

Tchibo Slovakia
 
 

Recipe for perfecting Retail Execution

flagship product

ShelfWatch

ShelfWatch analyses images of retail shelf displays, and provides corrective feedback that helps CPG & Retailer supercharge their retail execution.

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newly launched

Introducing Saarthi

Effortless & rapid Image Recognition AI training. Detects new or unknown SKUs on shelf within 48 hours!

Discover saarthi
Saarthi Panel

Our Global Presence

32
Countries where the ShelfWatch platform is deployed.
1M+
Retail outlets covered globally.
40+
Partner Presence Across 5 different countries.
Global presence of ParallelDots
Ebook on how to pick right image recognition partner for CPG companies

ebook

How to Pick the Perfect Image Recognition Partner?
Download Ebook
 

Empowered by Leading Technology Partner Program

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